Facebook share button – a new era for marketers!

This weekend, the Facebook app update was finally there with the share button, and this means that we can all share our posts and likes with each other. Isn’t that great?
My daily surf through my Facebook wall was always irritating as I could never share the stuff I liked with my friends. As I usually use Facebook while on a bus or subway, I could never refer to something really interesting I noticed in the morning on my friends wall…. And I was wondering, how come the app is missing that share button, the most important tool of Facebook.

photo taken from: http://7.mshcdn.com

As a marketer, I thought how many customer interactions about the brand were lost… How much data was hidden..People spend so much time with their smartphones and not letting them share something just because they are on the go, is almost like stealing an opportunity to communicate and to share their thoughts and feelings about the product/service and with the product/service provider.

I think, from now on, it will expand opportunities not only for Facebook daily users but also for business marketers. Now businesses can track more interactions of their customers, create discussions with wider range of users and expand the market segments. Now people who use FB app will be able to participate and share, thus creating a 2-sided communication and become invaluable part of creating long-term relationship between company and the business.

Have a great day,

Anna Kviese